Mike Gugat

Is the founder of the Gü-GAT Collective, which is a far cry from his boyhood dream of following the footsteps of his hero, Magic Johnson, and running point for the Los Angeles Lakers. Born “long,” Mike was the tall kid from kindergarten through high school. With high hopes of walking on to the SMU basketball team, the coaches broke the hard truth to Mike prior to tryouts: Though he was tall enough to play guard at 6’4”, his wingspan was a meager 6’1”. In other words, they told him, he had “T-Rex arms”.

Mike’s hoop dreams may have been shattered, but his passion for sports remained intact. Armed with a degree in International Studies, Mike leveraged the leadership and relationship skills he’d acquired from years as a team player to build an impressive career in sales and marketing, climbing to senior positions at global companies like adidas and Mizuno.

Now, as an entrepreneur, Mike’s focused on what he’s always done best – bringing people together in service of ideas. Capitalizing on his more than two decades of experience as a thought leader, innovator, salesman and marketer, he works with companies of all sizes to develop brand strategies and matches them with the ideal creatives to execute their vision.

Favorite candy:  Sweetarts

Favorite adult beverage:  Bourbon